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· What's Your Point?
21st Century Essentials
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Cross Generation Authority
Author of What's Your Point?
What's your point?
Did your answers to these two questions come quickly, clearly, and concisely enough that you can answer a third?
How do you ensure your point and your problem-solving remain essential, valued, and relevant for clients within the context of their ever-changing worlds—online & off?
— Marshall McLuhan
On Point Strategic Communication
Make your point with target prospects and clients by emphasizing the relevance of the problem you solve and the unique fit of your solutions, and you prove you're worth engaging with again and again—online & off.
The first—and often overlooked—step toward Box-Free, Forward Thinking is to identify "THE BOX"—the limiting beliefs and sets of unspoken and invisible rules by which organizations and individuals operate, whether they realize it or not. Go Box-Free to lead yourself & others toward a brilliant future! Consciously move beyond stereotypes, misconceptions, myths, beliefs, and values which can be traced back to the early 1900s—even for those who have only worked in the 21st Century!
The directions that really matter!
What's Your Point?
Cut The Crap, Hit The Mark & Stick!
What's Your Point? demonstrates why consciously merging and purging communication techniques & technology from the 20th and 21st Centuries are essential to consistently and effectively making the right point, with the right target, for the best results—online & off.