Unknowing<\/em>\u2014that is, consciously letting go of existing patterns and behaviors to embrace change<\/em>\u2014challenges professionals and their clients. Many find it difficult to alter their immediate reactions. They overlook the need to shed and ignore the benefits of shedding related habits in behavior and decision making.<\/p>\n Merely saying \u201cI\u2019ll try to\u2026\u201d when stuck in the same frame of reference and with the same mind-set, means they are destined to repeat their established behavior.<\/p>\n Predictable or reflex reactions are frequently associated with communication errors. With experience, these often-dated mind-sets can be anticipated and counteracted before miscommunication occurs. That corrective communication process is an essential element of the established and emerging services you are paid to deliver to clients.<\/p>\n What have you learned by observing communication errors made by clients, colleagues, and competitors as they deal with challenges, including flawed decision making? If you do not test errors like these for cause and effect, you can drift into mediocrity.<\/p>\nOne key reason is that, although they say their intentions may have changed, context does not.<\/strong><\/h2>\n