{"id":81,"date":"2024-01-08T20:58:51","date_gmt":"2024-01-09T01:58:51","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=81"},"modified":"2025-06-09T10:34:16","modified_gmt":"2025-06-09T14:34:16","slug":"3-missed-opportunities","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/3-missed-opportunities\/","title":{"rendered":"3 Missed Opportunities"},"content":{"rendered":"

When listening to business leaders and entrepreneurs explain their business, their exciting new start-up, their amazing new breakthrough,\u00a0their brilliant marketing strategy, their passion\u2026in every medium, the question that most frequently comes to mind is: “What point do you need to make and to whom?”<\/strong> Too often neither “their point” nor “their target” is clear.<\/h2>\n

Failure to make YOUR POINT results in at least 3 MISSED OPPORTUNITIES:<\/strong><\/em>
\n<\/p>\n

    \n
  1. You lose that valuable “first impression” opportunity <\/strong>by failing to impress others with your expertise and your idea\u2026The Crap hides your point.<\/em><\/li>\n
  2. You fail to attract the attention of Your Target<\/strong>, the very people or organizations that must get your point\u2026You miss The Mark.<\/em><\/li>\n
  3. You waste an important opportunity to stand out from the competition <\/strong>in the minds of those who matter to you\u2026You are not relevant or memorable, so you don’t stick.<\/em><\/li>\n
  4. You don’t get a fourth opportunity, so stop kidding yourself! These days you’re luck to get one chance to make your point with your preferred target.<\/li>\n<\/ol>\n

    These 3 missed opportunities<\/strong> happen so often that I was asked to write a business book to help business leaders, entrepreneurs, and professionals master the pivotal 21st-Century question: What’s Your Point?<\/p>\n

    My new book What\u2019s Your Point? Cut The Crap, Hit The Mark & Stick!<\/a> reveals why it can be so hard for even the most experienced people to answer <\/strong>this crucial question, and how business leaders and entrepreneurs can and should always be ready to make their point, online and off<\/strong>.<\/p>\n

    Back to HOME \u2026 The Catalyst.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    When listening to business leaders and entrepreneurs explain their business, their exciting new start-up, their amazing new breakthrough,\u00a0their brilliant marketing strategy, their passion\u2026in every medium, the question that most frequently comes to mind is: “What point do you need to make and to whom?” Too often neither “their point” nor “their target” is clear. Failure […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[4,23,22],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-on-point-communication","tag-business-leaders","tag-first-impression","tag-stand-out"],"yoast_head":"\n3 Missed Opportunities – What's Your Point? asks PJ Wade The Catalyst<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecatalyst.com\/blog\/3-missed-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Missed Opportunities – What's Your Point? asks PJ Wade The Catalyst\" \/>\n<meta property=\"og:description\" content=\"When listening to business leaders and entrepreneurs explain their business, their exciting new start-up, their amazing new breakthrough,\u00a0their brilliant marketing strategy, their passion\u2026in every medium, the question that most frequently comes to mind is: “What point do you need to make and to whom?” Too often neither “their point” nor “their target” is clear. 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