{"id":549,"date":"2017-07-03T00:27:42","date_gmt":"2017-07-03T04:27:42","guid":{"rendered":"http:\/\/www.thecatalyst.com\/blog\/?p=549"},"modified":"2025-06-05T22:58:04","modified_gmt":"2025-06-06T02:58:04","slug":"marketing-involves-distraction-good-bad","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/marketing-involves-distraction-good-bad\/","title":{"rendered":"Marketing Involves Distraction, Good &#038; Bad"},"content":{"rendered":"<h1>Businesses and professionals, with good or bad intentions, create distraction.<\/h1>\n<p style=\"font-size: 1.2em;\"><strong>Marketing, advertising, and promotion intentionally distract targets\u2014consumers or business-to-business decision makers, depending on the business.<\/strong><\/p>\n<p style=\"font-size: 1.2em;\"><strong>These self-serving communication approaches refocus prospect and client attention on the company (its products or services) which pays for the marketing and promoting.<\/strong><\/p>\n<h2>In this highly-distracting world, do your target prospects and clients see genuine value in the additional distractions you subject them to?<\/h2>\n<ul style=\"font-size: 1.2em;\">\n<li>Your marketing and promotion distract target prospects and clients <strong>in an attempt to shift their focus toward your service or products<\/strong>. You consider this interference \u201cgood distraction.&#8221; <strong>Would your target prospects and clients agree?<\/strong><\/li>\n<li>Competitors\u2019 marketing and promotion distracts your target prospects and clients <strong>away from your company and toward competitors&#8217; products or services<\/strong>. Would you consider this interference \u201cbad distraction&#8221;? <strong>Would your prospects and clients agree with you?<\/strong><\/li>\n<\/ul>\n<p style=\"font-size: 1.2em; color: #0000ff; text-align: center;\"><strong>I am someone\u2019s target prospect. So are you.<\/strong><\/p>\n<p style=\"font-size: 1.2em;\"><strong>This means we are regularly distracted and interfered with in the name of marketing, advertising, and promotion, whether we want to be or not.<\/strong><\/p>\n<h2>Are you always caught by a marketing or promotion message at the best possible time to make a buying decision for that product or service?<\/h2>\n<p style=\"font-size: 1.2em;\">Even if you\u2019re interested, don\u2019t these messages often catch you in the middle of something that is as, or more important, to you than spending your money in response to someone else\u2019s distracting marketing or promotion message? <strong>How do you feel about the value of these marketing, advertising, promotional, and other self-serving messages in view of the time they cost you?<\/strong><\/p>\n<p style=\"font-size: 1.2em;\">Emails and online advertising are honed and data-manipulated to attract select prospects and clients, but <strong>these intrusive sales pitches can miss their mark when timing is off\u2014distraction plus<\/strong>.<\/p>\n<p style=\"font-size: 1.2em;\"><strong>When the sender\u2014that\u2019s the marketer or promoter\u2014decides what&#8217;s the \u201cbest\u201d timing for them, not targets. When targets find the messages unnecessary or untimely, the resulting distraction can be a nuisance, an annoyance, an interruption, or a major turn-off.<\/strong><\/p>\n<p style=\"font-size: 1.2em;\"><strong>How are you sure that your marketing and promotion messages carry value in their own right? Is the timing ideal for targets or is the message just a waste of time? Do your selected prospects and clients respond to your marketing, advertising, and promotion? Would your targets label your messages &#8220;good distractions&#8221;?<\/strong><\/p>\n<h2><strong>From The Target\u2019s Perspective<\/strong><\/h2>\n<p style=\"font-size: 1.2em; margin-top: -1.1em;\">Targets can be distracted by the cloud of marketing, promotion, and advertising you, your competition, and your industry surround them with, online and off. <strong>These distractions can keep target prospects and clients from making clear, confident buying or selling decisions which are in their own best interest.<\/strong><\/p>\n<p style=\"font-size: 1.2em; color: #0000ff; text-align: center;\"><strong>What is your full intent when marketing?<\/strong><\/p>\n<p style=\"font-size: 1.2em;\">Most of us are consumers of real estate and its related services in our personal or business lives. This means you may relate to the following example of how one aspect of distraction affects real estate buyers. <strong>Prospects and buyers can be diverted from clear thinking and decision making by real estate marketing, promotion, and other deliberate marketing distractions<\/strong>.<\/p>\n<h2><strong>Are you aware how your marketing, advertising, and other communication distractions could intentionally or unintentionally undermine targets\u2019 decision making?<\/strong><\/h2>\n<p style=\"font-size: 1.2em; color: #0000ff; text-align: center;\">Is distraction an intended or an unintended consequence of your determined outreach to prospects and clients?<\/p>\n<p>Source: &#8220;<a href=\"https:\/\/www.thecatalyst.com\/wyptbook.htm\">What&#8217;s Your Point? Cut The Crap, Hit The Mark &amp; Stick!<\/a>&#8221; by PJ Wade<\/p>\n<p style=\"font-size: 1.2em; margin-bottom: .2em;\">For more on effective client communication and for client retention insight:<\/p>\n<ul>\n<li><a href=\"https:\/\/thecatalyst.com\/blog\/clients-demand-pay-attention-earn-trust\/\"> Clients Demand: Pay Attention to Earn Trust<\/a><\/li>\n<li><a href=\"https:\/\/www.thecatalyst.com\/blog\/how-wanting-social-media-likes-can-undermine-personal-service\/\">How Wanting Social Media &#8216;Likes&#8217; Can Undermine Personal Service<\/a><\/li>\n<li><strong>Onward &amp; Upward\u2014the directions that really matter! To our main website <a href=\"https:\/\/www.thecatalyst.com\">TheCatalyst.com<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Businesses and professionals, with good or bad intentions, create distraction. Marketing, advertising, and promotion intentionally distract targets\u2014consumers or business-to-business decision makers, depending on the business. These self-serving communication approaches refocus prospect and client attention on the company (its products or services) which pays for the marketing and promoting. In this highly-distracting world, do your target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,15,72,6,21],"tags":[],"class_list":["post-549","post","type-post","status-publish","format-standard","hentry","category-all-in-context","category-box-free-thinking","category-client-retention","category-leverage-your-expertise","category-on-point-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Involves Distraction, Good &amp; Bad &#8211; What&#039;s Your Point? asks PJ Wade The Catalyst<\/title>\n<meta name=\"description\" content=\"Marketing, advertising, and promotion distraction refocuses target attention. Do your targets see genuine value in message distraction you subject them to?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecatalyst.com\/blog\/marketing-involves-distraction-good-bad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Involves Distraction, Good &amp; Bad &#8211; What&#039;s Your Point? asks PJ Wade The Catalyst\" \/>\n<meta property=\"og:description\" content=\"Marketing, advertising, and promotion distraction refocuses target attention. 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