{"id":50,"date":"2014-03-08T18:16:14","date_gmt":"2014-03-08T18:16:14","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=50"},"modified":"2019-04-05T22:40:40","modified_gmt":"2019-04-06T02:40:40","slug":"leverage-your-expertise","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/leverage-your-expertise\/","title":{"rendered":"Leverage Your Expertise"},"content":{"rendered":"

The pivotal 21st Century business question \u201cWHAT\u2019S YOUR POINT?\u201d must be answered BEFORE you open your mouth, hit a key, or tap anything.<\/h1>\n

Too often \u2018Your Point\u2019 is not clear to you and communication remains an expensive illusion.<\/h2>\n

In this blog, I\u2019ll share insights as a Futurist and Strategist to reveal how Business Leaders and Professionals with proven business experience can leverage their professional knowledge, problem-solving skills, and hard-earned expertise to consistently expedite effective, persuasive communication\u2014online and off.<\/p>\n

How do you describe your expertise to target prospects?<\/strong><\/div>\n
    \n
  1. Choose general terms<\/em> to describe your expertise and you disappear<\/em> into the crowd of “similar & not outstanding<\/em>.”<\/li>\n
  2. Choose TARGET-CENTRIC BENEFITS to describe your expertise and you POP OUT<\/em> of the crowd as a unique opportunity for target prospects intent on having their UNIQUE PROBLEMS SOLVED.<\/strong><\/li>\n<\/ol>\n

    HOW DO YOU CHOOSE TO MAKE YOUR POINT?<\/strong><\/em><\/p>\n

    Back to HOME … The Catalyst.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    The pivotal 21st Century business question \u201cWHAT\u2019S YOUR POINT?\u201d must be answered BEFORE you open your mouth, hit a key, or tap anything. Too often \u2018Your Point\u2019 is not clear to you and communication remains an expensive illusion. In this blog, I\u2019ll share insights as a Futurist and Strategist to reveal how Business Leaders and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[25,18,24],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-leverage-your-expertise","category-on-point-communication","tag-leaders","tag-leverage","tag-target"],"yoast_head":"\nLeverage Your Expertise – What's Your Point? asks PJ Wade The Catalyst<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecatalyst.com\/blog\/leverage-your-expertise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leverage Your Expertise – What's Your Point? asks PJ Wade The Catalyst\" \/>\n<meta property=\"og:description\" content=\"The pivotal 21st Century business question \u201cWHAT\u2019S YOUR POINT?\u201d must be answered BEFORE you open your mouth, hit a key, or tap anything. 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