{"id":475,"date":"2017-03-09T14:03:11","date_gmt":"2017-03-09T19:03:11","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=475"},"modified":"2019-04-05T18:30:35","modified_gmt":"2019-04-05T22:30:35","slug":"mobile-friendly-responsive","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/mobile-friendly-responsive\/","title":{"rendered":"Mobile-Friendly: Are You Responsive?"},"content":{"rendered":"

What message do professionals deliver when their website or blog is not mobile-friendly?<\/strong><\/h1>\n

With more and more people relying on smartphones to search the net, the mobile-friendly quality of your net presence makes a vital statement.<\/h2>\n

Google-recommended Responsive Web Design<\/strong> is the most common method of achieving mobile-friendly web pages configured to look great on small smartphone screens and on those of other mobile devices. Responsive uses computer code that responds differently to different screen sizes, but ensures page displays remain similar and readable on any mobile device.<\/p>\n

Sticking with a <\/strong>non mobile-friendly site<\/em> undermines your message, value, and connection to your target users.<\/strong><\/h2>\n

Can you expect target users to trust that you are net-savvy enough to successfully tap the power of the internet for targets when your own net presence is stuck in the unresponsive \u201cdesktop dark ages<\/strong>?\u201d<\/p>\n

Smartphone internet use and mobile computing continue to dominate, so mobile-friendly design is essential.<\/strong> In April 2015, Google announced search changes that favor mobile devices. With this and subsequent edicts, responsive shifted from a target-driven alternative to a business essential<\/strong>.<\/p>\n

The internet is increasingly defined by the rising mass of mobile computing devices. Mobile phones have replaced desktop and laptop computers on many levels. Websites and blogs that are not mobile-friendly are increasingly ignored<\/strong> unless they have unique, highly-valued content.<\/p>\n

Websites designed and coded for larger screens do not automatically make a graceful transition to small screens.<\/h2>\n

Your beautiful desktop-designed non-responsive website can look hideous on a smartphone.<\/strong> Potential viewers must do so much pinching, scrolling, zooming, and squinting, they may give up and click on a competitor\u2019s mobile-friendly website.<\/p>\n

If you’re not sure if your website or blog (or the competition\u2019s) is responsive, visit it on your smartphone or use Google’s handy Mobile-Friendly Test<\/a>.<\/strong><\/p>\n

If the design is not responsive, a jumbled mess will appear on a phone screen. The responsive website page will remain readable on the full range of screen sizes.<\/p>\n

The transition to responsive involves more that recoding.<\/h2>\n

Multi-column websites and blogs, originally designed for big desktop screens, will require an overhaul. For instance, a signup form prominently positioned<\/strong> at the top of the right-hand column may end up at the very end of the first column so few may see it and sign up.<\/p>\n