{"id":469,"date":"2017-02-27T12:10:15","date_gmt":"2017-02-27T17:10:15","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=469"},"modified":"2019-04-05T18:34:50","modified_gmt":"2019-04-05T22:34:50","slug":"stand-out-get-the-jump-spring","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/stand-out-get-the-jump-spring\/","title":{"rendered":"Stand Out: Get The Jump On Spring!"},"content":{"rendered":"<h1><strong>How can you make this <em>spring<\/em> different for your targets?<\/strong><\/h1>\n<p><strong>How can you help them take advantage of unexpected changes and rise above seemingly undermining influences?<\/strong><\/p>\n<p>Most industries have seasonal patterns that are followed and addressed in annual marketing campaigns:<\/p>\n<ul>\n<li><strong>Your goal should be to remain a step ahead of the predictable<\/strong>. Can you see opportunities for setting new standards or revealing new goals?<\/li>\n<li><strong>Can you attract increased market share by redefining client goals and expectations<\/strong> for this season and following seasons?<\/li>\n<li><strong>Redefine the negatives of this season with new products or niches<\/strong> that address shifts in target lifestyles, workplaces, or family structures. Can you see new opportunity and benefits for your prospects and clients?<\/li>\n<\/ul>\n<p>Or, look ahead and get the jump on the following seasons or the whole year. There are <strong>new opportunities out there to discover before<\/strong> you\u2019re in the middle of others jumping on them.<\/p>\n<p>For instance, if <a href=\"https:\/\/www.facebook.com\/directory\/groups\/\">Facebook<\/a> has been a fav of your targets, explore the changes in this platform to uncover opportunities to communicate your value to targets.<\/p>\n<p>Each year, Facebook reports:<\/p>\n<ul>\n<li>Increased daily active users (DAUs)<\/li>\n<li>Increased mobile DAUs<\/li>\n<li>Increased monthly active users (MAUs)<\/li>\n<li>Increased mobile MAUs<\/li>\n<li>Ongoing battles over privacy and lack of respect for user data<\/li>\n<\/ul>\n<p>That\u2019s just the change over <em>one year<\/em>! What&#8217;s next here or in any platform your target loves?<\/p>\n<p><strong>How was that reflected in your targets\u2019 use of your Facebook contributions?<\/strong> What\u2019s you&#8217;re involvement going to generate this year?<\/p>\n<h2><strong>What could you help make happen this year for your targets?<\/strong><\/h2>\n<p><strong>If you don\u2019t think ahead for prospects and clients who will? Wouldn\u2019t you rather it were you?<\/strong><\/p>\n<p>For example, spring is traditionally accepted as the \u201cbig market\u201d for real estate. In a blog I write for a client, my question was: \u201cAre real estate buyers making a mistake when they wait for the &#8216;hot&#8217; spring market with its price increases and multiple offers?\u201d<\/p>\n<p>This question and content has a double purpose:<\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li>This query and the related content start the <strong>client\u2019s clients<\/strong>\u2014real estate and financial professionals<strong>\u2014thinking differently<\/strong> about <strong>what they take for granted<\/strong> about this season <em>and<\/em> what they can do differently this year.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>AND<\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li>The question and content trigger <strong>fresh thinking<\/strong> and <strong>enhanced reception to new ideas<\/strong> in the professionals&#8217; clients who could gain from <strong>thinking differently about their reactions<\/strong> to spring.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><strong>The ideas shared do not have to be \u201cbig\u201d or outrageous. Sometimes, a gentle nudge is all that is needed to shift thinking into innovation mode.<\/strong><\/p>\n<p><em>FYI: The blog I write for this client deliberately builds on my work as a futurist, business strategist, and committed communicator to help real estate and related professionals <strong>and their prospects and clients<\/strong> think differently both about \u201cDecisions &amp; Communities.\u201d This combined topic-title focuses on the real issues involved in real estate for professionals and their clients, not on rehashing the traditional<\/em>.<\/p>\n<p><strong>Do spring and other seasons offer overlooked opportunities to cast new light on buying, selling, and user patterns for your industry, product, or services?<\/strong><\/p>\n<h2><strong>Can you see how to take a different perspective\u2014drawn from a different profession, industry, or communication technique\u2014to provide new insight, products, or services for helping target prospects and clients get the jump on spring and everything else?<\/strong><\/h2>\n<p><em>FYI: If you&#8217;d like to be a buyer or seller, or a professional with a jump on the spring real estate market, visit &#8220;<a href=\"https:\/\/realtytimes.com\/consumeradvice\/buyersadvice\/itemlist\/user\/714-pjwade\">Decisions &amp; Communities<\/a>.&#8221;<\/em><\/p>\n<p><strong>Back to HOME&#8230; <a href=\"https:\/\/www.thecatalyst.com\">TheCatalyst.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you make this spring different for your targets? How can you help them take advantage of unexpected changes and rise above seemingly undermining influences? Most industries have seasonal patterns that are followed and addressed in annual marketing campaigns: Your goal should be to remain a step ahead of the predictable. Can you see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,15,72,21],"tags":[87,90,27,85,89,88,84,22,86],"class_list":["post-469","post","type-post","status-publish","format-standard","hentry","category-all-in-context","category-box-free-thinking","category-client-retention","category-on-point-communication","tag-buyers","tag-communities","tag-decisions","tag-marketing-niche","tag-professionals","tag-sellers","tag-spring-market","tag-stand-out","tag-targets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stand Out: Get The Jump on Spring!<\/title>\n<meta name=\"description\" content=\"Can you make this spring different for your targets? 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