{"id":428,"date":"2017-01-31T22:08:04","date_gmt":"2017-02-01T03:08:04","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=428"},"modified":"2025-06-05T22:38:04","modified_gmt":"2025-06-06T02:38:04","slug":"make-faces-top-priority-not-screens","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/make-faces-top-priority-not-screens\/","title":{"rendered":"Make Faces Top Priority Not Screens"},"content":{"rendered":"

How many face-to-face conversations do you have each day? Each week?<\/h1>\n

Before our current obsession with screens, business questions like these would not be necessary.<\/strong><\/p>\n

Face-to-face meetings were where significant decisions were made, relationships cemented, and deals done. Big business still revolves around face-to-face meetings, but small business owners and professionals, swept up in technology\u2019s apparent access have shifted business to screens.<\/p>\n

Are most of your 1-on-1s with people you know well\u2014friends, family, co-workers?<\/h2>\n

Much as you love them, does it make good business sense that the majority of your face-to-face time goes to those whose trust you have already earned, in meetings that do not generate revenue?<\/p>\n

How do you engage new clients?<\/b><\/b><\/p>\n

Email and phone contact play important roles in connecting with target prospects for many professionals. For you, are face-to-face meetings\u2014either initial or to close a deal\u2014essential to transition target prospects to client status?<\/h2>\n

Earning trust is what you\u2019re doing when prospects willingly become clients. The skills and time involved in earning trust through email or over the phone can be considerably more challenging, than earning trust face-to-face.<\/strong><\/p>\n

Everyone is too busy for meetings, you say.<\/p>\n

Yes, but I say, target prospects have interests that they prefer to pursue in person. Knowing how they spend this hands-on time is part of learning how to engage your target market.<\/h2>\n

For instance, if your service focus is B2B:<\/p>\n