{"id":416,"date":"2017-01-29T23:06:52","date_gmt":"2017-01-30T04:06:52","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=416"},"modified":"2019-04-05T18:48:15","modified_gmt":"2019-04-05T22:48:15","slug":"ideal-length-of-everything","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/ideal-length-of-everything\/","title":{"rendered":"The Ideal Length Of Everything"},"content":{"rendered":"

It\u2019s not about the length you want to write or how short you tweet, but what your ideal target client believes is an ideal length\u2014enough, but not too much.<\/h1>\n

Journalists and copywriters are trained to write length \u201cto count\u201d<\/strong>\u2014to fill the exact space available in print context, like column inches or above the fold in newspapers. Online lengths<\/strong> are measured in bytes and bandwidth. Digitally, \u201cabove the fold\u201d continues to set limits, but it now means before the need to scroll. Publishers limit nonfiction authors \u201cto count\u201d in tens of thousands of words, especially when creating a print book which has size and weigh limitations for a lot of practical reasons. Yet these decisions may be flawed.<\/strong><\/p>\n

Don\u2019t think about the length\u2014number of words, number of lines, number of pages, amount of scrolling required\u2014when you write or send messages to engage your target prospects and clients. Instead, carefully consider time<\/i>\u2014theirs<\/b>.<\/p>\n

Time is the precious and limiting resource for all of us and no less for your targets.<\/p>\n

Make sure you consider length<\/em> by determining exactly how much of their time your communication will use up. How long will it take prospects and clients to read, watch, or listen to content you\u2019ve created, or had created, to promote you and your offerings? Be sure that you aren\u2019t wasting their valued commodity:<\/p>\n