That\u2019s a reality to consider before you assume it\u2019s full steam ahead with the social media platform you built the business around. Or before something happens to the platform: it\u2019s snapped up by a giant, algorithms are changed, or your defined target market is swept on to the next new thing.<\/p>\n
You may be comfortable moving forward along the same social media path that has gotten you this far, but prolonged status quo<\/em> rarely works in any aspect of business<\/strong>. For instance, the skills and knowledge that enabled you to grow your businesses through start up, are not the abilities and capabilities that facilitate mature business growth.<\/p>\n The choice of which social media to build services and products around should probably not have been yours in the first place. Ideally, you began by identifying the target or preferred client group or groups that would would place the highest value on what you offer, whether it is a product, software, skill training, or any other B2B or B2C product or service. Target social media preferences and usage patterns dictated yours and defined your social media.<\/strong><\/p>\n (If you were first drawn to a new or emerging platform and then to key groups using it, you\u2019ll still find, over time, user tastes and needs shift and changes to the platform may not favor your business.)<\/p>\n 1. \u201cTemporary\u201d Clients\/Niche Specific:<\/b>Which of the two classic client service patterns represents your high priority target clients?<\/b><\/h2>\n
\nYour product or service is valued at a specific stage, for an identifiable niche, or for short-term use. Your business is designed to continually cultivate new \u201cwaves\u201d of clients at that same high-usage stage. Acquiring new clients is high priority.<\/strong> For instance, clients may only need your products or services during start-up mode for businesses or during university years for individuals. These clients remain loyal during this time and then their need or interest in the product or service ends and they move on. If their client experience with you was positive, they may refer you to your targets.<\/p>\n