{"id":358,"date":"2016-09-25T23:11:11","date_gmt":"2016-09-26T03:11:11","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=358"},"modified":"2019-04-05T20:29:26","modified_gmt":"2019-04-06T00:29:26","slug":"entrepreneurship-whats-your-edge","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/entrepreneurship-whats-your-edge\/","title":{"rendered":"Entrepreneurship: What&#8217;s Your Edge?"},"content":{"rendered":"<h1>Serial entrepreneur Tunde Kehinde&#8217;s successful mimic of Amazon astounded Africa\u2014and many others, too. Now, he fosters entrepreneurship across the emerging African market of 1 billion\u2026and beyond.<\/h1>\n<p>Dynamic entrepreneur Tunde Kehinde, with three successful start-ups to his credit and another well on the way, shared ideas on entrepreneurship and emerging markets as a speaker, panelist, and attendee at the recent <a href=\"https:\/\/forum-americas.org\/toronto\/2016\/program\">Global Forum<\/a>.\u00a0I had the privilege of speaking with Kehinde privately to explore entrepreneurship further.<\/p>\n<h2>Listening to Kehinde explain his business theories and strategies, I was struck by one question: &#8220;What gives Tunde Kehinde his unique entrepreneurial edge?<\/h2>\n<p>The list of career highlights for this man\u2014who has many more decades ahead\u2014is already impressive. When matched with essential entrepreneurial skills, the list explains a lot about his serial success, but not everything\u2026<\/p>\n<ul>\n<li>Nigerian Kehinde credits his education and work experience as the foundation of his entrepreneurial success. A finance major, he earned an MBA at Harvard Business School. Hands-on experience as a business development executive with Diageo in London and as an Investment Banking professional with Wachovia Securities in North Carolina and New York City revealed the difference between theory and reality. This experience accounts for his solid foundation in analysis, quick thinking, and flexibility, but it&#8217;s only the beginning.<\/li>\n<li><strong>This impressive communicator<\/strong> has a warm, natural style and a creative command of public speaking that facilitates his delivery of his point in any context. For all these reasons, he was a popular Forum speaker. One media colleague referred to him as a \u201crock star\u201d since each time he spoke, lines of attendees gathered, eager to speak with him and snap a pic. Essential communication skills and salesmanship often separate successful entrepreneurs from those who merely have a good idea, but there\u2019s more to this.<\/li>\n<li><strong>Kehinde\u2019s track record has created a credibility and momentum that makes future success almost predictable:<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Kehinde began by co-founding <strong>Bandeka.com, an online dating platform<\/strong> identified by Forbes Magazine as one of the hottest tech start-ups in Africa.<\/li>\n<li>Then, he saw the need for a version of Amazon that would fill infrastructure and other system gaps for Africa and<strong> <a href=\"https:\/\/group.jumia.com\/about\">Jumia.com<\/a> emerged as Nigeria\u2019s leading ecommerce platform<\/strong>. As Co-Founder and former Managing Director of Jumia, Kehinde helped grow the business from 5 employees to almost 1,000 to serve customers across Nigeria.<\/li>\n<li>Next, he emerged as the Co-Founder and Co-Managing Director of <strong><a href=\"https:\/\/www.ace.ng\">Africa Courier Express<\/a> (ACE) (www.ace.ng), a technology-driven logistics platform<\/strong>, that enables ecommerce companies, financial institutions, and healthcare businesses to ship items directly to consumers across Nigeria. ACE shipped to almost 400,000 customers and collected payments on behalf of 1,000 merchants. ACE\u00a0plans to expand across Africa.<\/li>\n<li>To address financial and banking barriers for ACE clients, merchants, entrepreneurs, and the growing African online middle class, Kehinde co-launched <strong>Lidya.co which offers easy, reliable, secure online access to finances<\/strong>.<\/li>\n<\/ol>\n<h2><strong>What gives Tunde Kehinde his unique entrepreneurial edge?<\/strong><\/h2>\n<p>When I explained to Kehinde that I had met entrepreneurs with credentials similar to his that explained his and their polished professionalism, he nodded. When I went on to say that I saw more than the sum of these parts in his ability, magnetism, and calm resolve, he smiled. <strong>When I asked, \u201cHow\u2019d you get so smart?\u201d He laughed and began to explain\u2026<\/strong><\/p>\n<p>Acknowledging the importance of education, career opportunities, and practical start-up experience, Kehinde revealed that his parents were both entrepreneurs. The entrepreneurial mind set was ingrained in him. That\u2019s what makes the difference for him.<\/p>\n<p><strong>That\u2019s the key to a powerful entrepreneurial edge: a clear inner, empowering \u201cyou can do it\u201d voice.<\/strong><\/p>\n<p>This inner determination is either instilled early in life or deliberately acquired later. Parents who embody entrepreneurial drive and repeat entrepreneurial sentiments to their children can be powerful role models. The resulting family environment, can make the business drive to succeed part of both conscious and unconscious thinking and decision making in the next generation.<\/p>\n<p>Family is what gave Kehinde a very early start and a unique entrepreneurial edge. He\u2019s taken it from there.<\/p>\n<h3><strong>What gives you your entrepreneurial edge?<\/strong><\/h3>\n<p>Even if your parents were not in business and never encouraged you\u2014or, perhaps were even a discouraging force\u2014that inner certainty came from somewhere. The more conscious you are of how your certainty arose, the more in control of it you\u2019ll be, even in the toughest times.<\/p>\n<p><em>For more from Tunde Kindhe\u2026see \u201cHarnessing the Potential of Emerging Middle-Class Markets\u201d in \u201c<a href=\"https:\/\/realtytimes.com\/consumeradvice\/homeownersadvice1\/item\/47689-20160927-explore-new-markets-at-a-global-forum\">Explore New Markets At A Global Forum<\/a>\u201d<\/em><\/p>\n<p><strong>Back to HOME\u2026 <a href=\"https:\/\/www.thecatalyst.com\">TheCatalyst.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serial entrepreneur Tunde Kehinde&#8217;s successful mimic of Amazon astounded Africa\u2014and many others, too. Now, he fosters entrepreneurship across the emerging African market of 1 billion\u2026and beyond. Dynamic entrepreneur Tunde Kehinde, with three successful start-ups to his credit and another well on the way, shared ideas on entrepreneurship and emerging markets as a speaker, panelist, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,65,6,66,1],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","hentry","category-box-free-thinking","category-innovation-design","category-leverage-your-expertise","category-shared-experience","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneurship: What&#039;s Your Edge? &#8211; What&#039;s Your Point? asks PJ Wade The Catalyst<\/title>\n<meta name=\"description\" content=\"Serial entrepreneur Tunde Kehinde&#039;s successful mimic of Amazon astounded Africa\u2014and many others, too. Now he fosters African entrepreneurship and much more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecatalyst.com\/blog\/entrepreneurship-whats-your-edge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneurship: What&#039;s Your Edge? &#8211; What&#039;s Your Point? asks PJ Wade The Catalyst\" \/>\n<meta property=\"og:description\" content=\"Serial entrepreneur Tunde Kehinde&#039;s successful mimic of Amazon astounded Africa\u2014and many others, too. 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