{"id":345,"date":"2016-09-13T13:41:21","date_gmt":"2016-09-13T17:41:21","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=345"},"modified":"2019-04-05T20:40:50","modified_gmt":"2019-04-06T00:40:50","slug":"part-2-framework-responsive-millennials","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/part-2-framework-responsive-millennials\/","title":{"rendered":"Part 2: Framework Responsive to Millennials"},"content":{"rendered":"<h1>Mobile-friendly or responsive websites and online content are vital if you aim to attract and serve millennials.<\/h1>\n<p>Research proved to Boston-based social enterprise <a href=\"https:\/\/www.frameworkhomeownership.org\/about\">Framework Homeownership, LLC<\/a> that mobile-savvy millennials make up more than 35% of the target for their national online home buyer course, so creating a mobile-friendly or responsive version of their highly-regarded home education resource was a &#8220;no brainer.&#8221;<\/p>\n<p>For-profit Framework arose out of the combined efforts of two leading national nonprofits that share empowerment mandates to build strong communities: the <a href=\"https:\/\/www.housingpartnership.net\/\">Housing Partnership Network<\/a> and the <a href=\"https:\/\/www.hocmn.org\/\">Minnesota Homeownership Center<\/a>. The social enterprise has two main directives:<\/p>\n<ol>\n<li><strong>Access:<\/strong> Any time, anywhere, anyone\u2026responsive home education which sets a high standard for home buying and home ownership<\/li>\n<li><strong>Revenue Sharing:<\/strong> Framework&#8217;s future lies in partnerships\u2014profits shared with non-profits and for-profits intent on serving their real-estate-intent clients with unbiased online education.<\/li>\n<\/ol>\n<p><strong>Framework\u2019s Holly Mott, Vice President of Brand Marketing<\/strong>, reports that almost 80,000 Americans from all 50 states have completed the online course since its creation in 2013\u2014including more than 49,000 this year!<\/p>\n<h2>Even if real-estate-intent millennials are not your prime target, you can learn a lot from how strategically this innovative home education organization serves users and partners.<\/h2>\n<p>Framework has done many things right in communicating its \u201cresponsive\u201d intent in all senses of the word:<\/p>\n<ul>\n<li>The <a href=\"https:\/\/www.frameworkhomeownership.org\/get-started\/homebuyer-education\">online course<\/a>, with optional downloadable content, is available in English for platforms from mobile to desktop. <em>(The Spanish version is not yet mobile friendly.)<\/em><\/li>\n<li>The course has proven to be such a strong buyer-be-aware starting point that <a href=\"https:\/\/www.fanniemae.com\/portal\/helping-homeowners-communities\/homeowners-landing.html\">Fannie Mae<\/a> made it an eligibility requirement for <a href=\"https:\/\/www.fanniemae.com\/singlefamily\/homeready\">a major program<\/a>. <a href=\"https:\/\/www.wellsfargo.com\/about\/press\/2016\/yourfirst-mortgage-launch_0526\/\">Wells Fargo<\/a> and others see the value of home education for their clients.<\/li>\n<li>The fee is counterbalanced by readily-available discounts and coupons (scholarships) from advisory partners and growing numbers of lending and real estate professionals.<\/li>\n<li><strong>Framework acknowledges that expanding product offerings and applications is essential for continued connections.<\/strong> For instance, free monthly email content concentrates on what new homeowners need to know. The expanding national network of <a href=\"https:\/\/www.frameworkhomeownership.org\/resources\">free, unbiased expert advisors<\/a> (not salespeople) keeps millennials and other buyers, sellers, and borrowers coming back to Framework.<\/li>\n<li><strong>Mott says they broke start-up rules by launching in 2012 with just one product\u2014the online course.<\/strong> However, Framework has built significant credibility by developing the best-possible, high-standard responsive course and online platform. This effort is very deliberately balanced by establishment of an industry-wide advisory and partnership network. Now, next steps can be giant steps. Three new products are in the R&amp;D phase. Future plans will transform the responsive site into a revolutionary online platform to create new national standards for home-buying and ownership education and to let consumers, including millennials, reap the real estate rewards.<\/li>\n<\/ul>\n<blockquote><p>How responsive is your online presence?<br \/>\nDo you understand your target markets well enough to be responsive\u2014online and off\u2014to what they want and to what they may not realize they need from you?<\/p><\/blockquote>\n<p>Resource:<br \/>\nTo learn more about Framework:<\/p>\n<ul>\n<li>www.frameworkhomeownership<\/li>\n<li>\u201c<a href=\"https:\/\/realtytimes.com\/consumeradvice\/buyersadvice1\/item\/47383-20160913-new-online-education-empowers-home-buyers\">New Online Education Empowers Home Buyers<\/a>\u201d<\/li>\n<\/ul>\n<p><strong>Back to HOME&#8230; <a href=\"https:\/\/www.thecatalyst.com\">TheCatalyst.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile-friendly or responsive websites and online content are vital if you aim to attract and serve millennials. Research proved to Boston-based social enterprise Framework Homeownership, LLC that mobile-savvy millennials make up more than 35% of the target for their national online home buyer course, so creating a mobile-friendly or responsive version of their highly-regarded home [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,65,6,66],"tags":[],"class_list":["post-345","post","type-post","status-publish","format-standard","hentry","category-box-free-thinking","category-innovation-design","category-leverage-your-expertise","category-shared-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Part 2: Framework Responsive to Millennials &#8211; What&#039;s Your Point? asks PJ Wade The Catalyst<\/title>\n<meta name=\"description\" content=\"Mobile-friendly or responsive websites and content are vital to attract and serve millennials. How responsive is your online presence or course?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecatalyst.com\/blog\/part-2-framework-responsive-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Part 2: Framework Responsive to Millennials &#8211; What&#039;s Your Point? asks PJ Wade The Catalyst\" \/>\n<meta property=\"og:description\" content=\"Mobile-friendly or responsive websites and content are vital to attract and serve millennials. 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