{"id":309,"date":"2016-08-22T13:30:26","date_gmt":"2016-08-22T17:30:26","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=309"},"modified":"2019-04-05T20:47:39","modified_gmt":"2019-04-06T00:47:39","slug":"trust-do-you-deserve-client-trust","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/trust-do-you-deserve-client-trust\/","title":{"rendered":"Trust Earning: Do You Deserve Client Trust?"},"content":{"rendered":"

Risk aversion<\/strong><\/em> stops many good<\/em> things<\/em> from happening when it is supposed to stop bad things<\/em>. Trust<\/strong> is the antidote to risk aversion.<\/h1>\n

Professionals must communicate their trustworthiness to earn trust and build lasting relationships with prospects and clients.<\/h2>\n

Natural fear of taking action or making a decision is meant to preserve our health, property, way of life, and sanity, but it can do the opposite. As far as prospects and clients are concerned, their trust will be earned by professionals who show consistent, genuine interest in the wellbeing of the prospect or client. Unless this client concern is visible in every facet of the work carried out by the professional for and with clients, trust may not be achieved and the relationship will remain superficial.<\/p>\n

Clients\u2019 interests should be transparently and prominently placed above the professionals\u2019 interests. This commitment materializes as services that are relevant to target client needs and as delivery methods that match the professional\u2019s process and organizational support.<\/p>\n

For instance, whether a client filters the world through their smartphone or prefers emails interspersed with phone or face-to-face meetings, they\u2019ll be receptive to placing trust in professionals who respect client communication preferences. Professionals who commit to client needs and goals discover many ways to demonstrate their trustworthiness.<\/p>\n

Trust is also earned by professionals who deliver on promises and responsibilities without prompting or excuses. If it\u2019s not clear to clients that they are in sync with the professional, has the professional genuinely earned their trust?<\/p>\n

Perception is the reality in earning client loyalty. The client\u2019s definition of trust sets the standard for professionals to meet and exceed in everything from communication to service delivery:<\/p>\n