{"id":165,"date":"2014-05-06T12:43:40","date_gmt":"2014-05-06T12:43:40","guid":{"rendered":"http:\/\/whatsyourpoint.mobi\/?p=165"},"modified":"2019-04-05T21:47:55","modified_gmt":"2019-04-06T01:47:55","slug":"a-little-tweet-is-a-dangerous-thing","status":"publish","type":"post","link":"https:\/\/www.thecatalyst.com\/blog\/a-little-tweet-is-a-dangerous-thing\/","title":{"rendered":"\u201cA Little Tweet Is a Dangerous Thing\u201d"},"content":{"rendered":"<h1><strong>The small-screen mobile device and social media have made \u201cless is more\u201d the new \u201cdangerous thing\u201d for those who aim to be savvy entrepreneurs, executives, and professionals.<\/strong><\/h1>\n<h2><strong> \u201cDangerous\u201d because <!--more--><em>you<\/em> may believe your value to clients can be <em>captured<\/em> in 140 characters, but it may not be <em>fully understood and appreciated by your target market. <\/em><\/strong><\/h2>\n<h2><strong>Your value may even be completely misunderstood by them without you or prospects and clients realizing this.<\/strong><\/h2>\n<p>I paraphrased writer Alexander Pope\u2019s 18th-Century work in our title by substituting \u201ctweet\u201d for his \u201clearning\u201d (\u201cA little learning is a dangerous thing.\u201d) to emphasize how shifting communication values can increase danger arising from what you don\u2019t know you don\u2019t know. A few years ago, when the internet was prized for the depth of knowledge it placed at the average person\u2019s fingertips, this article would have been titled, \u201cA Little Knowledge Is a Dangerous Thing,\u201d now we have entered a \u201cless is more\u201d era which carries new communication risks.<\/p>\n<p><strong>Most business transactions cannot be fully understood in 140 characters or less.<\/strong><\/p>\n<p>Texting and tweeting, (no longer do we have to explain that this involves sending and receiving 140-character social media messages), combined with the small-screen devices that enable mobile computing, play significant positive roles in business and almost everything else.<\/p>\n<p><strong>Convenience, immediacy, and inclusiveness<\/strong> are valuable communication benefits of this new communication style. <strong>Problems arise when this type of truncated communication becomes the model for knowledge exchange and for the depth of knowledge required to excel:<\/strong><br \/>\n<strong>#1. False Confidence can be expensive.<\/strong><br \/>\n<strong>When you think you know everything you need to know to make a decision, you may not understand the depth of complexity involved.<\/strong> Knowledgeable, experienced\u00a0 professionals realize that no one can know everything in their field. Their job is to continually anticipate danger and opportunity for their clients. When everything goes well, naive clients may not even realize the number of \u201cbullets\u201d their professionals dodged for them.<strong> Unless professionals can communicate fully with their clients, assumptions or unreasonable expectations can not be addressed to reveal a client\u2019s significant hidden knowledge gaps.<\/strong> When issues eventually arise, it may be too late for the professional involved to perform more than damage control. <em>Share your example of a time when what you didn\u2019t know came back to haunt you as client or as a professional.<\/em><\/p>\n<p><strong>#2. Simplification comes after detailed knowledge is acquired.<\/strong><br \/>\nSimplification masks vital knowledge. To achieve full understanding, have concepts and details relevant to the decision facing you, or your client, explained in detail by your professional. Then, short-hand references, embedded with full knowledge of all implications, can facilitate communication by tweet, text<em>\u2026Share your experience, good or bad: When were you (or your client) distracted by over-simplification?<\/em><\/p>\n<p><strong>#3. Your \u201chot buttons\u201d make you vulnerable to advertising, marketing, and sales techniques, and may illicit actions that are not in your best interest, or your clients\u2019.<\/strong> &#8220;Hot buttons&#8221;\u2014triggers that cause the emotional \u201cbuy now\u201d reaction to kick in\u2014rely on emotions to get reactions, not on logic and the depth of understanding that lead to informed decision making. You and your clients can be vulnerable to lack of self-awareness of \u201chot buttons\u201d and other vulnerabilities.<em> What do you do about this for yourself and in the services you deliver to internal and external clients?<\/em><\/p>\n<p><em>Key Theme in \u201cWHAT\u2019S YOUR POINT? Cut The Crap, Hit The Mark &amp; Stick!\u00a0<\/em>\u2014 <strong>Be careful that the fast-paced, less-is-more approach ramped up by social media and mobile computing does not undermine your commitment to self-education and self-leadership. Protect yourself and your clients by digging deep into detail, so the advantage of knowledge will always be yours and, therefore, theirs.<\/strong><\/p>\n<p><strong>Back to HOME&#8230; <a href=\"https:\/\/www.thecatalyst.com\">TheCatalyst.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The small-screen mobile device and social media have made \u201cless is more\u201d the new \u201cdangerous thing\u201d for those who aim to be savvy entrepreneurs, executives, and professionals. \u201cDangerous\u201d because<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,10,6,21],"tags":[44,43,26,42],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-box-free-thinking","category-lean-thinking-systems","category-leverage-your-expertise","category-on-point-communication","tag-less-is-more","tag-mobile-computing","tag-social-media","tag-tweet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cA Little Tweet Is a Dangerous Thing\u201d &#8211; What&#039;s Your Point? asks PJ Wade The Catalyst<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecatalyst.com\/blog\/a-little-tweet-is-a-dangerous-thing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cA Little Tweet Is a Dangerous Thing\u201d &#8211; What&#039;s Your Point? asks PJ Wade The Catalyst\" \/>\n<meta property=\"og:description\" content=\"The small-screen mobile device and social media have made \u201cless is more\u201d the new \u201cdangerous thing\u201d for those who aim to be savvy entrepreneurs, executives, and professionals. \u201cDangerous\u201d because\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thecatalyst.com\/blog\/a-little-tweet-is-a-dangerous-thing\/\" \/>\n<meta property=\"og:site_name\" content=\"What&#039;s Your Point? asks PJ Wade The Catalyst\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-06T12:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-06T01:47:55+00:00\" \/>\n<meta name=\"author\" content=\"PJ Wade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PJ Wade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thecatalyst.com\\\/blog\\\/a-little-tweet-is-a-dangerous-thing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thecatalyst.com\\\/blog\\\/a-little-tweet-is-a-dangerous-thing\\\/\"},\"author\":{\"name\":\"PJ Wade\",\"@id\":\"https:\\\/\\\/www.thecatalyst.com\\\/blog\\\/#\\\/schema\\\/person\\\/3fb2944f05495f7bfb0abfe7362cebac\"},\"headline\":\"\u201cA Little Tweet Is a Dangerous Thing\u201d\",\"datePublished\":\"2014-05-06T12:43:40+00:00\",\"dateModified\":\"2019-04-06T01:47:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thecatalyst.com\\\/blog\\\/a-little-tweet-is-a-dangerous-thing\\\/\"},\"wordCount\":622,\"commentCount\":0,\"keywords\":[\"less-is-more\",\"mobile computing\",\"social media\",\"tweet\"],\"articleSection\":[\"Box-Free Thinking\",\"LEAN Thinking &amp; Systems\",\"Leverage Your Expertise\",\"ON POINT Communication\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thecatalyst.com\\\/blog\\\/a-little-tweet-is-a-dangerous-thing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thecatalyst.com\\\/blog\\\/a-little-tweet-is-a-dangerous-thing\\\/\",\"url\":\"https:\\\/\\\/www.thecatalyst.com\\\/blog\\\/a-little-tweet-is-a-dangerous-thing\\\/\",\"name\":\"\u201cA Little Tweet Is a Dangerous Thing\u201d &#8211; What&#039;s Your Point? 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