WHAT’S YOUR POINT?
Avoid 7 Top Communication Mistakes &
Sharpen Your Competitive Advantage

“Making mistakes is not the problem—in fact, it’s essential to progress. Consciously and unconsciously repeating the same mistakes over and over, without learning from these short-comings, is the real mistake.” — PJ Wade

Do you know what “my point” is and how to make it, that is, how to be understood, effectively, confidently, and consistently, in any situation, in any medium? If you don’t understand why a particular point is relevant to a prospect or client, you’ll make mistakes which may appear to the other party as disinterest, incompetence, or self-interest—eroding preciously-accumulated trust.

This dynamic session, based on PJ Wade’s research and her new business book, What’s Your Point?: Cut The Crap, Hit The Mark & Stick! demonstrates that business success in the future—next cell call, next post, next conversation, next meeting, next day, next week, next year— Continue reading →