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MEDIA RELEASE


For Immediate Release


"Reverse Mortgages: Best Friend, Worst Enemy…
Your Choice!"
by Futurist PJ Wade presents a new perspective on these controversial 21st-Century financial, lifestyle, and wealth management tools.


This Unique Home Equity Guide to Achieving 21st Century Financial, Lifestyle and Wealth Management Goals is "Everything you ever wanted to know about Reverse Mortgages…but couldn't find anyone to ask that you trusted!," insists one reader.

"The ups and downs of the 21st Century have changed the way we think about many things, but we are long overdue for an improvement in the way we look at home ownership," according to Futurist PJ Wade, who wrote Reverse Mortgages: Best Friend, Worst Enemy…Your Choice! to speed up the shift to 21st Century-thinking about home, home equity, and home equity management. "

This book is intended to help real estate owners, who don’t want to sell and move, to learn how and when to use their home equity to generate cash to improve their standard of living or to invest. Readers will also discover which property owners are not good candidates for reverse mortgages and how everyone can avoid the risks and dangers of this home equity conversion method.

"Reverse Mortgages are financial, lifestyle, and wealth management tools that do not always receive the recognition or respect that they deserve," says Wade, internationally-recognized home equity management authority and cross generation expert. "This is not surprising since homeowners do not always give their home equity, that is, the value accumulated in their real estate, the attention or respect it deserves either."

The easy-to-navigate print and ebook versions of this new Canadian book, Reverse Mortgages: Best Friend, Worst Enemy…Your Choice! (www.CatapultPublishing.com), use plain language, practical suggestions, and expert knowledge to share "everything you need to know about Reverse Mortgages…but couldn’t find anyone to ask that you trusted," according to one reader who is a professional financial advisor and a property owner.

PJ Wade, who popularized the "unretirement" concept, emphasizes that reverse mortgages are not "good" or "bad" in themselves and that they are not for everyone, but she does believe that every property owner can benefit from understanding reverse mortgages and equity management:

  • Worst Enemy: "Reverse Mortgages do not get their name from the fact that their effects are easily reversible…an inappropriately-applied reverse mortgage can cause financial and lifestyle hardship from which the property owner may not fully recover," stresses Wade.

  • Best Friend: "When it's the right fit, nothing else will allow the homeowner to achieve that specific set of financial and lifestyle goals, one of which is to keep the property and to access equity at the same time."

Reverse Mortgages is an information-packed, consumer-friendly "portable counsellor" which provides the unbiased information that consumers need to make informed decisions whether they decide to sign up for a reverse mortgage or not, including:

  • What questions consumers should ask when considering a reverse mortgage

  • How to interpret the answers from their individual points of view

  • How reverse mortgages are different from traditional mortgages and why property owners should care

  • What the different types and uses of reverse mortgages are

  • How much a reverse mortgage may cost

  • Who the ideal candidate for a reverse mortgage is (Quiz)

  • How to tell good advice from bad before signing anything

  • How to decide whether to spend home equity now or save it for later

  • Why 21st-Century thinking is essential to sound decisions about reverse mortgages, unretirement, and everything else!

"Unretirement,"Wade says "Is everything that retirement never was, but should have been."


—30—

Reverse Mortgages: Best Friend, Worst Enemy…Your Choice!
ISBN 978-1-894189-01-9
Print version: 191-pages US$24.95
Ebook version: 180-pages US$18.95
www.CatapultPublishing.com

Background:
About the Author: PJ Wade is a leading authority on home equity management, the new unretirement, and related Forward Thinking issues. A Futurist & Strategist, PJ earned her title "The Catalyst" by translating the dynamic impact of Boomers and their multi-generation families into relevant insights that start people thinking. A popular speaker and author of 7 books and more than 1600 published articles, PJ continues to encourage individuals to become their own futurist. For more…http://www.TheCatalyst.com

About the Publisher: Catapult Publishing guarantees that its books take readers and users, consumers and professionals, from zero to savvy on topics that shape their lives, their businesses, their communities, and their futures. These high-quality, plain-language, good-read books make smart people smarter—painlessly. The inaugural project is the ground-breaking series "Unretirement & Other Forward Thinking Essentials" by PJ Wade. For more…http://www.CatapultPublishing.com


Contact information:
PJ Wade
The Catalyst
Ph: 416 487 2251
Website: www.TheCatalyst.com
pjwade@TheCatalyst.com

-30-

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