ABOUT  PJ…

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"Today, the most consistently-overlooked opportunities arise from the fact that we are dealing with a ‘never-before-experienced’ phenomenon which has far-reaching impact—The Age Wave," states PJ Wade.

"Never before in history have we had such a well-educated, relatively well-off, well-connected, healthy population, in such proportions, headed towards their 100th birthdays. Never before has society created products, services, careers and everything else essential to take this population surge toward decades-long unretirements. Understanding Boomers means appreciating that their greatest impact will not result from their aging, but their concentration on life & living. That is unique in the history of the world."

Experience with aging and the elderly in the twentieth century may distract professionals and consumers from the twenty-first century promise of the future for Boomers and their children.

"This never-before-experienced phenomenon may make 'experience' our worst enemy on many fronts," says Boomer Expert PJ Wade. "None of the inevitable ends of the last century, including being moved to a 'home,' have any relevance to this diverse, determined surge of savvy connected consumers."

According to Wade: "Harnessing this diversity and determination will be the most significant challenge faced by Boomers, their communities, their country and the organizations that serve them all, because this force will be present on many fronts at once, visible in apparently unconnected ways. ‘How good are you at connecting the dots across industries and lifestyles?’ That’s the question organizations and individuals must answer."

Terminology used by PJ Wade:
"Baby Boomers"—approximately 9.8 million born in Canada between 1947 and 1966; approximately 78 million born in the United States between 1946 and 1664.

"The Age Wave"—collective term for Baby Boomers; term coined by Dr. Ken Dychtwald in referring to "the largest generation in history—baby boomers."

"Unretirement"—Wade says "it is the opposite of everything that retirement used to mean to us."

Background:
Strategist and Futurist PJ Wade, known professionally as "The Catalyst," is an internationally-recognized authority on the Age Wave and the "new retirement." Through her firm (also called The Catalyst), PJ provides strategic communication and education services to organizations and the clients they serve. PJ has designed innovative future-planning programs for education institutions that include the University of Toronto and TVOntario and has authored 6 books and more than 1600 published articles. An accomplished professional speaker with more than 8000 hours in front of audiences, PJ Wade specializes in taking people outside “the box”—way outside the limitations of stereotypes and past experience—and helping them thrive there.

More on Boomers/The Age Wave and the future: "A lot has happened, but has much really changed?" asks Futurist and 'Age Wave' Authority PJ Wade

Contact information:
PJ Wade
The Catalyst
Ph: 416 487 2251
Website: www.TheCatalyst.com
pjwade@TheCatalyst.com

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