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Q: Will PJ use our terminology and definitions in the Keynote or Featured Speech?

A: Absolutely YES if you assist her in clarifying appropriate phrasing and establishing preferred terminology for your audience. This level of customization fosters clear powerful language, removes distractions and ensures ideas will easily be assimilated. Appropriately familiar language also reinforces memory and facilitates attendee transfer of keynote content into everyday action. In preparing for your event, PJ will discuss "Language of Learning" essentials with you.
      Note: Your spelling variations will be used in RICH CONTENT, should any digital or print content be involved.

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Q: Can PJ adjust the length of her presentation at the last minute?

A: With a proven talent for improvising, PJ can shorten her presentation without diminishing its impact and bring your conference or event back on schedule or help you to adapt to a sudden crisis. She can also expand her presentation to fill a programming gap, or present in an additional time slot on the same or another topic if a scheduling problem arises at the last minute.

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Q: Does PJ work with Speakers' Bureaus?

A: Yes, PJ welcomes the opportunity to work with Bureau professionals and will agree to appropriate commissions. When a client prefers to work through a certain Bureau, that organization is contacted as soon as possible to facilitate the client's booking.

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Q: What will PJ require from us to ensure her presentation is right on the mark?

A:

PJ's Suggestions for Success

To ensure PJ's presentation effectively targets your audience, provides thought-provoking ideas and achieves your goals, we request the following:

1. Share your objectives and objections with PJ during a telephone meeting held well in advance of the event.
This will ensure that PJ's speech addresses the issues important to your planning committee and sponsoring organization, and that the presentation title accurately reflects your theme and intentions. An "insider point of view" is essential to engage the audience, to create practical, relevant suggestions and to introduce Forward Thinking in an acceptable context.


2. Strengthen PJ's "insider" viewpoint by allowing her to interview a few attendees and/or key executives.
Brief telephone or email interviews will provide valuable insight into audience attitudes, interests and concerns.


3. To support the tailoring of PJ's comments and content to your audience, please furnish relevant background material: websites, online content, reports or publications.
Details aid in targeting your audience and achieving your goals. If possible, put PJ on your email/mailing list(s). Provide her with access to relevant current and historic information and, where practical, to sections of your Intranet. Hard copies can be returned. At all times, PJ will respect your information and your privacy.


4. Confirm key points and issues with PJ once she has completed her research.



5. Brief PJ prior to the event regarding any significant changes.
If there has been a significant last-minute event, breaking news story, economic shift, corporate issue or other change that affects audience interest or your goals, PJ will make every effort to adapt her presentation as much as time allows.

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Q: How should PJ be introduced?

A: An introduction should not be a "canned" statement anymore than the presentation should be. PJ will prepare a timely introduction appropriate in length and perspective for your event theme and audience by the mutually-agreed upon deadline.
In the meantime, introducing PJ Wade…

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Q: Which of The Catalyst value-added services might be contributed to the promotion and success of our event?

A: The Catalyst will provide the following Strategic Communication Services where appropriate and established in advance:

1. Publicity and media relations.
With your permission, an announcement for your event will be posted on this website. If appropriate, a related media release mentioning your event will be posted on The Catalyst Media Hub and broadcast through The Catalyst Media Connection. PJ will make herself available for media interviews before and after the event. During these interviews, PJ will support the interests of the sponsoring organization and promote attendance at the event if that is appropriate.
       As The Catalyst, PJ offers Strategic Communication Services delivered in collaboration with your in-house communication team(s) or your public relations/advertising agency.


2. Relevant collateral content and materials.
Participants will have access to relevant, summary content and articles posted on this site. Selected content may be posted on your intranet or reprinted in your newsletter, with permission and proper accreditation. When relevant, content will be provided in digital format with appropriate permission for printing and/or posting, as agreed.
       Customized RICH CONTENT (online, audio, print etc.) may be conceived, developed and/or produced by PJ Wade for use during the event and/or to facilitate implementation of concepts presented at the event.


3. Professional feedback.
If you wish professional feedback on the session or event, PJ will share her observations and impressions in a debriefing telephone conversation. Otherwise, this information will remain confidential and undisclosed.

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Q: How could the long-term impact of PJ's Keynote or Featured Presentation be increased?

A: To increase the longevity of the presented content and the long-term impact of your event combine PJ's presentation with a RICH CONTENT Project: case studies, a survey, white paper or ongoing column featured on your intranet, client newsletter, blog or podcasts. For more details on PJ's Themes & Topics and The Catalyst's services

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If you can't find your answer in our FAQs or elsewhere on the site, please contact us directly.

Q: Do you need an experienced professional who will add context, focus and flow to your program while catalyzing participants to embrace Forward Thinking and combine innovation with action? Select PJ as your next Keynote or Featured Speaker

Additional sources of information on this site:

• Media Releases

• A Selection from PJ's Articles and Books

• About PJ Wade

• RICH CONTENT: Case Studies, White Papers, Digital Content,    Client Success Stories, Corporate Profiles

• Sources: Directory of Experts & Spokespersons

• Explore PJ's participation in an up-coming event

• Booking PJ as your Keynote or Featured Speaker