"Ignorance creates the battleground, but knowledge wins the war
and keeps the peace."    — PJ Wade

The Catalyst Continuing Education Programs

In clear, plain language, PJ peels back layers to present often-overlooked opportunities and commonly misinterpreted challenges—in business and in life—that arise from the combined impact of our fast-paced technology-driven world and the demographic overload created by Baby Boomers, who are known as "The Age Wave".

• Boomers & Their Parents: What Do They Want?


• Riding the Age Wave: Emerging Trends & Strategies for Success


• Sharpen Your Communication Edge
• Standard Version:
     Sharpen Your Communication Edge:
        Why Would a Consumer Choose You?


• Agency Law/Real Estate Version:
     Sharpen Your Communication Edge:
        Why Would a Buyer or Seller Choose You?

"I attended your [Sharpen Your Communication Edge] seminar today and enjoyed it very much. Your subject is very interesting, very thought provoking and the many points you mentioned could individually be the subject of various interesting discussions in the office for some time.."

— Regional Sales Manager, Financial Services Industry, +18 years experience

"Just a quick note to let you know how much I appreciated your session on Boomers. It was most helpful and, from the timing standpoint of my personal career, very appropriate. I am planning to revamp my [practice] and also incorporate many of the ideas you presented yesterday. Thanks again."

— Financial Services Professional, +5 years experience

• Boomers & Their Parents: What Do They Want?
(Strategic Communications: 3 CE Credits—3 hours)
Now that the first wave of Canada's 10 million Baby Boomers has turned 61, Boomers, known collectively as the Age Wave, are discovering they may have more in common with their parents than ever before—even though they want completely different futures. And this is only the beginning!
     To manage their wealth and achieve personal and career goals, Boomers and their parents are searching for forward-thinking organizations and professionals with up-to-date, relevant products and services. Your ability to anticipate and deliver what Boomers and their parents want—even when they don't know exactly what they need themselves—will determine your success in this fast-paced, ever-changing world.

     The following topics will be explored to assist attendees in evaluating their strengths and challenges in attracting new prospects, strengthen client bonds and gaining market share in their chosen business niche:
• Tap into the emerging business potential of Boomers (aged 42 to 61 in 2008), and of cross-generation wealth and knowledge transfers;


• Explore innovative, practical approaches to communicating with these diverse, demanding consumers, and receive credit for opening the lines of communication across generations;


• Understand why Boomers should be considered in the context of their families and their careers;


• Successfully and consistently differentiate yourself and your practice or firm from existing and emerging competition and connect with technologically-enabled consumers.

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• Riding the Age Wave: Emerging Trends & Strategies for Success
(Strategic Communications: 3 CE Credits—3 hours)
The provision of services and products to the Maturing Marketplace (that's Baby Boomers and their parents, today's Seniors) continues to lag far behind existing demand and to ignore many emerging opportunities. Opportunities abound, but they are often overshadowed by stereotypes and misconceptions about Boomers, retirement and aging.
     This informative session explores ways that the combined impact of exploding technology and the newly-emerging "unretirement" is creating unique opportunities for professionals at all stages of consumers' lives.

     Join PJ Wade for this informative, forward-thinking view of life in the twenty-first century:
• Examine the impact of the demographic shift of the Age Wave and the Maturing Marketplace on careers, lifestyles and communities, and the resulting influence on finance, investment, services, home…;


• Evaluate emerging and overlooked trends in other industries and sectors that may offer advantages for you and your clients


• Explore the professional and personal challenges of serving this new, diverse, continually-evolving marketplace and put your own plans for the future in perspective.

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• Sharpen Your Communication Edge: Why Would They Choose You?
(Strategic Communications: 3 CE Credits—3 hours)
To gain and hold the attention of today's savvy consumers and businesses, organizations and professionals must ensure their messages are consistently relevant and memorable to target markets. In the drive to establish market share in a consumer or business-to-business niche, successful professionals and enterprises must clearly differentiate themselves from the competition on their clients' terms. Advertising is no longer enough to showcase businesses, professionals or their services, nor enough to attract new clients or customers. Sharpening "The Communication Edge" includes adapting and leveraging powerful techniques from other disciplines—social marketing, public relations and buzz marketing—to attract new business, improve returns, retain clients and achieve goals.
     Using practical, relevant demonstrations, PJ Wade takes participants through communication strategies that illustrate what "out of the box" thinking is, and how it can be combined with proven communication methods to enhance services, promote products, strengthen client relationships and expand referral networks.

     Join this dynamic session to kickstart your creativity and learn:
• Three common sources of lost or overlooked opportunity for professionals and clients


• Practical, cost-effective communication alternatives to supplement advertising campaigns and target client niches


• Innovative, easy-to-apply approaches for differentiating yourself and your practice, or firm


• Powerful self-leadership techniques for improving your returns on investment

Note: Continuing Education Programs are usually offered in 3 CE Credit/3 hour sessions, but may also be available in 2 CE Credits/2 hour sessions.

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"…Really, I was just short of quitting, but you affected my decision to carry on today at the [Riding the Age Wave] course…. So thank you for assisting me today on my journey to success. I am sure this will be the day that I can continuously look back on and say, 'That was the day it all turned around for me.'"

—Professional who is on the way to achieving work/life balance after examining work from the clients' perspective

ABOUT OUR FACILITATOR & RICH CONTENT DEVELOPER:

PJ Wade provides Strategic Communication, Client Appreciation and Advanced Education Services to the finance, real estate, tourism, lifestyle and service sectors—and the clients they serve. A frequently-quoted financial and business commentator and author of the popular ongoing online column "Decisions & Communities," PJ is a thought-provoking strategic speaker who offers practical, results-driven suggestions on leaving “the box” behind and embracing Forward Thinking—a talent she regularly demonstrates.

More about PJ

Do you need an experienced professional who will add context, focus and flow to your Mandatory Continuing Education Program while catalyzing attendees to embrace Forward Thinking and combine innovation with action?

Select PJ to design, develop, present or evaluate your next Mandatory Continuing Education or Professional Development Program.

• Media Releases

• FAQs for Decision Makers

• About PJ Wade

• Sources: Directory of Experts & Spokespersons

• RICH CONTENT: Case studies, white papers, digital content, client success stories, corporate profiles…
      —Do you have a special content project planned for your clients?
      —Is there a message you’d like to deliver to prospective clients?

LET'S HEAR FROM YOU…

• Explore PJ's participation in an up-coming event
• Book PJ as your Keynote or Featured Speaker