The pivotal 21st Century business question “WHAT’S YOUR POINT?” must be answered BEFORE you open your mouth, hit a key, or tap anything. Too often ‘Your Point’ is not clear to you and communication remains an expensive illusion. In this blog, I’ll share insights as a Futurist and Strategist to reveal how Business Leaders and Professionals with proven business experience can leverage their professional knowledge, problem-solving skills, and hard-earned expertise to consistently expedite effective, persuasive communication—online and off.
How do you describe your expertise to target prospects?
- Choose general terms to describe your expertise and you disappear into the crowd of “similar & not outstanding.”
- Choose TARGET-CENTRIC BENEFITS to describe your expertise and you POP OUT of the crowd as a unique opportunity for target prospects intent on having their UNIQUE PROBLEMS SOLVED.
HOW DO YOU CHOOSE TO MAKE YOUR POINT?
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