To be excellent at what professional communicators—from advisors, architects, and digital developers to lawyers, brokers, and physicians—do best, we must never stop learning.
We not only strive to continuously learn about changes in our profession and related technology, but also about relevant changes in the lives, work, and businesses of our prospects, clients, and target markets.
That’s a lot of effort and investment to expend while also, each work day, engaging prospects, serving clients, running a practice or business, and having a life:
- When opportunities arrive to improve communication prowess, raise professional standards, and allow professionals to learn from and with their peers and potentially within a target niche, that’s amazing.
- When that opportunity is live and online—with interaction possible and no travel or inconvenience—that’s perfect.
For professional coaches around the world, the 8th Annual World Business & Executive Coach Summit or WBECS (“webecs” as it fondly referred to) is both amazing and perfect.
WBECS organizers hope many of the 23,000 attending the complimentary WBECS Pre-Summit go on to participate in the Full Summit. This begins September 6 and reportedly provides weekly learning opportunities in flexible, interactive formats over the coming year.
Each year, I am enthused by Pre-Summit’s intense burst of fresh, practical perspectives and hard-earned insight. A valuable addition to my ongoing professional communication research.
Over 3 weeks, the Pre-Summit offers two or three 45-minute webinars a day, each designed to challenge, fascinate, and stimulate. I enjoy the range of professional speakers and the diversity of topics.
Unexpected “aha moments” pop up regularly as speakers reveal surprising aspects or dimensions of a seemingly-familiar topic or introduce new elements to the client-service dynamic.
As a professional communicator who lists coaches within my target niche, WBECS provides a high-standard insider look at coaches, coaching, and related challenges and opportunities. Bonus topics include business development and leadership.
Please let me share a few tidbits aimed at coaches, but valuable in many contexts. Each of these WBECS speakers made the comment I’ve highlighted within high-content, thought-provoking webinars:
- Opportunity Abounds: David Clutterbuck revealed the broad opportunity his latest research uncovered: Politicians may be the new big target. Politicians do not use coaches in spite of the fact that CEOs have come to reply on these professional sounding boards and productivity stimulators. Business opportunities are right in front of us. Don’t you mentally kick yourself when someone in your field steps forward with a brilliant idea that had been staring you in the face? [ https://www.davidclutterbuckpartnership.com/ ]
- Intentional Learning: Michael Bungay Stanier, author of The Coaching Habit: Say Less, Ask More and Change the Way You Lead Forever, repeated the opening remarks he has become well-appreciated for: “How focused do you plan to be during this webinar?” Do you begin things you believe will be of value to you with this personal fresh-start? I’ve found declaring my intention to myself at the start of anything stimulates retention and assimilation. Thanks again, Michael. [ https://boxofcrayons.com/michael-bungay-stanier/ ]
- Personal Branding: William Arruda explained his perspective on brand as consistent demonstration of your “unique promise of value.” Arruda reminded us that now the first meeting and first impression usually happen online, not face-to-face or voice-to-voice. As soon as your name is mentioned, you’re Googled. What is your answer to his compelling question: “What do you want to be known for?” [ http://williamarruda.com/ ]
- Niche Development: Dorie Clark , who’s latest book is Entrepreneurial You, stressed that when you select a target niche suppress the tendency to attempt to envelope the entire community, profession, or sector you’ve identified. Instead, “go DEEP not wide.” [ https://dorieclark.com/ ]
- Practice Expansion: Alisa Cohn emphasized the importance of a high closing rate (she’s surprised if she’s not 85% effective) to build your practice. An effective closing process, coupled with persistence and practice, which make delivery natural, ensures you attract the clients your practice is designed to serve. Cohn’s creatively-practical session sold the audience of coaches on the value of closing to clients and on the do-ability of this effective communication skill which is too often dodged by well-meaning professionals. [ http://www.alisacohn.com/ ]