Tag Archives: business leaders

CE Course: Big Gains with WHAT’S YOUR POINT?

WHAT’S YOUR POINT?
Avoid 7 Top Communication Mistakes &
Sharpen Your Competitive Advantage

“Making mistakes is not the problem—in fact, it’s essential to progress. Consciously and unconsciously repeating the same mistakes over and over, without learning from these short-comings, is the real mistake.” — PJ Wade

Do you know what “my point” is and how to make it, that is, how to be understood, effectively, confidently, and consistently, in any situation, in any medium? If you don’t understand why a particular point is relevant to a prospect or client, you’ll make mistakes which may appear to the other party as disinterest, incompetence, or self-interest—eroding preciously-accumulated trust.

This dynamic session, based on PJ Wade’s research and her new business book, What’s Your Point?: Cut The Crap, Hit The Mark & Stick! demonstrates that business success in the future—next cell call, next post, next conversation, next meeting, next day, next week, next year— Continue reading

3 Missed Opportunities

When listening to business leaders and entrepreneurs explain their business, their exciting new start-up, their amazing new breakthrough, their brilliant marketing strategy, their passion…in every medium, the question that most frequently comes to mind is: “What point do you need to make and to whom?” Too often neither “their point” nor “their target” is clear.

Failure to make YOUR POINT results in at least 3 MISSED OPPORTUNITIES:
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What’s My Point?

My Point?Social media and 21st-Century business both demand you are always prepared to MAKE YOUR POINT—online and off—because communication results matter every time in business and in life!

“WHAT’S YOUR POINT?”—this blog and my business book of the same title—are intended as a whisper in the ear, a tap on the shoulder, a pat on the back, and a mental ’kick in the pants’ for those with years of hands-on business experience who may not have received as much formal training in communication as they have in their chosen field.

Experienced business leaders, including advisors, executives, business owners, and professionals, face additional challenges as technology speeds everything up and there’s LESS TIME TO THINK!

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