Professionals who employ their depth of knowledge to service clients, appreciate genuine expertise in others.
In delivering consistently high-quality services, professionals often have to outsource some or all of the work.
The challenge lies in locating complimentary services and products sold by professionals who also possess deep commitment to honing their expertise.
Tradeshows and conventions are terrific environments for discovering outstanding skills, products, and expertise without the hollow ring of “showing off” that marketing and advertising content can introduce.
For example, the annual IDS—Interior Design Show—is a professional-on-professional trade show that also invites end users to enjoy the mix of innovation and sustainability. If you’d like to observe professional communication in action, this is a great place to start.
Ask IDS Exhibitor Michael Pourvakil of Weavers Art about his business creating “the world’s most beautiful rugs” and it’s not long before he is extolling the value of professional interior designers.
Pourvakil explained, “The best products and best services are shown to advantage by interior designer expertise.”
The value of Weavers Art products and services is embodied in the “rugaholics”—Pourvakil and his staff—who curate the extensive and continually changing, internationally-sourced inventory.
They know that their expertise is amplified by the expertise of interior designers. At Weavers Art, they understand that this dictates their job is doing all they can to ensure working with Weavers Art is the best decision each designer makes.
Pourvakil stressed they do not sell on price since handmade rugs do not come down in price in a world where labor costs are increasing. The focus is peace of mind for all concerned which makes clear, accurate communication essential in every stage from design and creation to installation of the finished custom rug.
- Does the process of servicing your clients involve the exacting delivery of products or service by other professionals? If so, how do you identify genuine talent and commitment when outsourcing? Or is price/cost the main focus?
- How do you ensure you understand the specific value—from your point of view and your clients’—of outsourced professional expertise?
- What steps do you take to guarantee respect for expertise—therefore, communication—works both ways and always benefits your clients?
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